In the past few years, we have come across a new technology called Augmented Reality which says “Interact with your dream world through your own senses”, meaning we can play games with our gestures and body movements, we can feel a well constructed building at a foot as if it is in real and can walk around it easily via zoom in and zoom out. It is an evolution which paves the way to add information discoveries to the real world in undefined possibilities.

​Today, with the advancement in technology, people have moved ahead and welcomed the interactive world of visualization with a big smile.

Let’s take an example of Education System, then and now. Don’t you feel a drastic change in the education system? A decade ago , when we used to study about animals, science, fiction or numerology, we never had such kind of interactive study materials. We were piled up with countless books of various subjects just to make our concepts clear. Now, the learning has become easy and intuitive. Children can visualize horse galloping, water evaporating, learn various scientific formula and solve mathematical problem easily by using this technology.
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Augmented reality has widened the room for various industry sectors, fun, games, sports education and others by providing cutting-edge solutions at every level . Being the world more into the usage of powerful gadgets and mobile devices, vivid gaming and other applications are available in mobile app stores to demonstrate the master pieces of this interactive technology.

But, is this going to improve the marketing strategies and user experience?

As per the market research, sources have found that people are getting inclined more towards the AR applications. The applications developed using AR technology provide the customize interactive features which help people to present their information in moving, action- oriented and interactive way.

​Let’s take an example of real estate.

Real estate require different and unique solutions to grab customer’s attention. Using this AR technology, you can amaze them with possible ways. Now, users can walk through their future property via one touch and feel the heaven inside. This technology helps you in preparing interactive 3D presentations which cater customers about all the aspects of their new locality or property.
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This is not the end. Not only education or real estate industry, various other industries have found Augmented Reality , the best way to influence people and be advantageous to lead the competitive world.

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The making of experiential value hinting towards consumer's view point on service/products through direct or indirect scrutiny has been lately shown by two quantitative researches. Augmented Reality Services In this type of behavior, customers usually consider functional utility as an irrelevant aspect. The significance of experiential marketing is seen as a method of building value for the end consumers, which in turn would provide an added advantage to the companies, particularly in the future. Augmented Reality Portfolio Imagine you are in a store and see products using 3D system on the computer screens where you can point any product and move it in every angle. Consumer satisfaction is mostly viewed from two different viewpoints, which are - cumulative aspects and transaction-specific. Augmented Reality Education Apps  This is a marvelous experience indeed! And, it is also necessary in order to further look into the links revealed through qualitative researches.

Augmented Reality Development Companies Due to the lack of academic literature as well as research studies in the area of Augmented Reality marketing, this article will begin by emphasizing on the little research as well as small number of research papers associated with experimental marketing that creates the basis and elements of this research study. And, for this reason it needs more assorted range of research techniques in order to understand the consumers in a better way. Augmented Reality Developer On the other hand, if the consumers are satisfied with a particular product then usually they would purchase the product again as well as stay away from purchasing from rivals in the market. The two studies focused on US brands and their consumer's view points in the market of Taiwan. Augmented Reality Real Estate App Basically, augmented reality can be considered as a modern type of virtual reality. When there is simulation of physical aspects of real world with imaginary thoughts using touch, sight and sound creating computer generated 3D settings, it is known as virtual world. The link between consumer satisfaction and values is additionally endorsed by various research outcomes which suggest that experiential advertisement should deliver functional value, emotional value, and positive consumer satisfaction as well.

AR Developers In addition, these researches have demonstrated that the experimental value build can attract consumer satisfaction Nevertheless, more studies is required to reproduce their outcomes on other cultures as well. This is the latest technology ruling the marketing world, and since past four years it has been given the name as Augmented Reality Developers. Despite a clear and broad agreement on the straight link between consumer satisfaction and value, there is no consensus when it comes to the elements that build up the consumer's perceived value. This is the stage where experiential marketing comes into effect and treats consumption as a kind of holistic experience as well as recognizes consumption's rational and emotional drivers. Augmented Reality Development Economists hypothesize that the modern world connects itself strongly to the elements of "experience economy", which means that customers are more inclined towards experimental consumption. Presently, AR is not just limited to be a promotional tool, as it is now creating brand and building customer relationship. In addition, it will also encourage consumers to make quicker and more optimistic purchase decisions. Augmented Reality Solutions Almost every company has started using AR as a major tool for introducing products/services in the market and to create their own brand image. Architectural Design Studio Even though the cumulative aspect of consumer satisfaction is believed an entire condition only after purchase, a recognized value takes place at different stages during the process of purchasing, which includes the pre-purchase stage as well. Nevertheless, even though the new advertising orientation is broadly agreed to symbolize the future of marketing, it is still not completely understandable.